What is Permission Reminder?

A permission reminder is an optional message that appears in small print at the top of your email. Use of a permission reminder has become an industry best practice and may improve your email open rate.

The reminder can be used to:

  • Refresh your contact’s memory as to why he is receiving an email from you (what he signed up for, who you are etc.)
  • Request that your contacts add your email address to their address book
  • Encourage email address confirmation